Club de Creativos is a Spanish organization that brings together advertising professionals. With the intention of reviewing the sexist stereotypes that exist in advertising, they have created a book called "Hola, tú a mí no me conoces" -Hello, you don't know me-, where different artists have collaborated to redefine the topics that are used to define women.
I selected the term "ligera" -light-, which, in Spanish, is used to mock women who use their bodies and their sexuality freely. Instead, I wanted to represent the term light to express the feeling of freedom you get once you get rid of all the clichés and gender stereotypes that weigh women down.
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